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Media Creating an Effective Media Campaign
From Activist Training Manual, Environmental Justice Foundation
This chapter of the Activist Training Manual provides information about why the media is so important to advocacy and how to work with different media. It covers the steps of creating an effective media strategy, including: building a relationship with the media; grabbing the headlines; creating press releases and press conferences; and video news releases.
8-39.pdf
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by
Environmental Justice Foundation
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last modified
2008-03-31 20:35
Contributors:
rhessmiller
Environmental Justice Foundation, In accordance with Title 17 U.S.C. section 107, any copyrighted material herein is distributed without profit or payment for non-profit research and educational purposes only.
