By B.A. Day and W.A. Smith, 1996, Academy for Educational Development (AED) This paper describes the application of the Applied Behavior Change (ABC) Framework to environmental behavior change. The ABC Framework has been developed over 20 years of applied social marketing in the fields of health, nutrition and AIDS communication. The framework requires an understanding of the local system of community and individual attitudes, beliefs, and behaviors. It is meant to be practical, iterative, multi-leveled and requires continual monitoring and modification of inputs to address the dynamic nature of local individuals, communities and environmental problems. 4-31.pdf