MetaFore Newsletter
Document Actions
The Ethics of Social Marketing for Conservation: A Learning Module
By William S. Lynn, © 2001
This learning module focuses on the ethics of social marketing for conservation. It begins with an introduction to the concepts of marketing, social marketing and ethics, followed by a discussion of the moral principles in social marketing, including well-being, integrity and empowerment. This module also includes an extensive bibliography on social marketing. 4-12.pdf
4-12.pdf
- 138Kb
by
William S. Lynn
—
last modified
2008-03-28 20:11
Contributors:
rhessmiller
William S. Lynn, © 2001 In accordance with Title 17 U.S.C. section 107, any copyrighted material herein is distributed without profit or payment for non-profit research and educational purposes only.
