Do you want an introduction to communication and environmental education for conservation practitioners?
Environmental Education & Communication for a Sustainable World: Handbook for International Practitioners
By Brian A. Day and Martha C. Monroe, editors, © 2000, Academy for Educational Development
This practical handbook focuses on how human behaviors and practices can create a more environmentally sustainable world. It draws on the experience of GreenCOM, a USAID project that has woven four disciplines-education, communication, social marketing, and public participation-into 30 successful projects in developing countries to influence the human behaviors that affect the environment.
English (138 pages, PDF, 1.76 MB)
What Works: A Guide to Environmental Education and Communication Projects for Practitioners and Donors
Edited by Martha C. Monroe, Academy for Educational Development (AED)
This manual illustrates some of the most successful environmental education and communication projects from around the world and provides program ideas for conservation practitioners. Over forty unique projects - from a puppet show in Guatemala that explains the consequences of deforestation, to an air-pollution monitoring program with youth in Brazil - highlight the strategies that have worked for environmental educators, program directors, and their financial supporters. It includes sections that focus on sustainable community development, creating change in school systems, using the mass media, fostering environmental policy, supplementing formal education, organizing non-formal environmental education, and building local capacity.
English (available for purchase online from New Society Publishers at: http://www.newsociety.com/bookid/3651)
Making Biodiversity Conservation Happen: The Role of Environmental Education and Communication
By Pat Foster-Turley, 1996, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID)
Recognizing the environmental and economic benefits of biodiversity means acknowledging how people protect or destroy the earth's biological richness. People make decisions and take action based on information, perceptions, and alternatives. This paper demonstrates effective techniques from the field of environmental education and communication (EE&C) that can help biodiversity conservationists and program managers apply their art and science.
English (37 pages, PDF, 101 KB)
Putting People into Policy: The Role of Environmental Education and Communication
By Raisa Scriabine, 1996, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID)
This paper emphasizes that effective policy development comes from integrating people's needs, perspectives, and behaviors into the development process. Environmental education and communication provides policy makers, and the many other individuals and groups who play a role in the policy process, with useful tools in ensuring that this integration takes place.
English (49 pages, PDF, 95 KB)
Do you want to learn about assessing behavior of natural resource use?
Assessing Behavioral Aspects of Coastal Resource Use
By Richard B. Pollnac and Brian R. Crawford, © 2000, Proyek Pesisir Publications, Coastal Resources Center, University of Rhode Island (CRC/URI)
This manual is designed to help coastal program managers and scientists incorporate qualitative and quantitative assessment methods into the process-oriented work that is essential for viable community-based management. Specifically, the manual provides guidelines for assessing behavioral aspects of resource use for community-based coastal resource management projects. The emphasis is on human behaviors, factors influencing these behaviors, and the consequences of these behaviors for community well-being.
English (149 pages, PDF, 923 KB)
Understanding and Influencing Behaviors: A Guide
By Bruce A. Byers, © 2000 Biodiversity Support Program
This book, designed for field practitioners, explains methods for identifying, collecting, and analyzing information about people's behaviors toward the environment. By understanding the root causes of unsustainable behaviors, lasting solutions can be found to conservation and natural resources management issues. This document is the culmination of BSP Africa's Analysis of Behaviors in Conservation and Development project, which was begun in 1992.
English (76 pages, PDF, 789 KB)
Français (76 pages, PDF, 808 KB)
Understanding and Influencing Behavior
By Bruce A. Byers, © 1996 Biodiversity Support Program
This report presents the findings and conclusions of a four-year study on approaches and methods for understanding and influencing human behavior in conservation and natural resources management.
English (HTML, available online at:
http://www.bsponline.org/bsp/publications/africa/understanding_eng/understanding1.html)
Français (149 pages, PDF, 394 KB)
Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs
By Elizabeth Mills Booth, 1996, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID)
The guide describes a practical, participatory process that can be used to select target behaviors and develop effective education, communication, and promotional strategies. The process can be applied to any type of environmental program that is working with individuals, groups, or organizations to conserve the environment or resolve environmental problems.
English (103 pages, PDF, 2.24 MB)
Español (97 páginas, PDF, 1.32 MB)
The Applied Behavior Change (ABC) Framework: Environmental Applications
By B.A. Day and W.A. Smith, 1996, Academy for Educational Development (AED)
This paper describes the application of the Applied Behavior Change (ABC) Framework to environmental behavior change. The ABC Framework has been developed over 20 years of applied social marketing in the fields of health, nutrition and AIDS communication. The framework requires an understanding of the local system of community and individual attitudes, beliefs, and behaviors. It is meant to be practical, iterative, multi-leveled and requires continual monitoring and modification of inputs to address the dynamic nature of local individuals, communities and environmental problems.
English (8 pages, PDF, 91 KB)
Do you want to learn more about the application of social marketing for conservation?
RARE Pride: The Marketing of Conservation
By RARE 2003
This document presents RARE's Pride Campaign as a social marketing tool for awareness raising. Through 15 years of work in more than 30 countries, Pride campaigns have built momentum for conservation by turning a charismatic flagship species-such as the St. Lucia parrot in St. Lucia or the manatee in Belize-into a symbol of local pride. Through a combination of grassroots and mass-marketing techniques, ranging from catchy songs about the flagship species to church sermons, music videos, and puppet shows, these campaigns generate broad-based support for ecosystem protection on a regional and/or national level.
English (13 pages, PDF, 671 KB)
Español (resúmen, 4 páginas, PDF, 273 KB)
Quick Reference: Community-based Social Marketing
By Doug McKenzie-Mohr, Community-based Social Marketing (CBSM)
This quick reference discusses community-based social marketing as an alternative to information-based campaigns for conservation. It is based upon research in the social sciences that demonstrates that behavior change is most effectively achieved through initiatives delivered at the community level which focus on removing barriers to an activity while simultaneously enhancing the activity's benefits. A four-step process is presented for carrying out community-based social marketing initiatives.
English (6 pages, PDF, 83 KB)
The Ethics of Social Marketing for Conservation: A Learning Module
By William S. Lynn, © 2001
This learning module focuses on the ethics of social marketing for conservation. It begins with an introduction to the concepts of marketing, social marketing and ethics, followed by a discussion of the moral principles in social marketing, including well-being, integrity and empowerment. This module also includes an extensive bibliography on social marketing.
English (7 pages, PDF, 139 KB)
Would you like to read about case studies and lessons learned from environmental education and communication programs?
Heating Up Society to Take Environmental Action: A Guide to Effective Environmental Education and Communication
© 2002 Academy for Educational Development (AED)
This booklet summarizes the lessons learned by the Environmental Education and Communication Project (GreenCOM) from eight years of experience in over thirty countries. It provides environmental protection and natural resource managers, planners, and decision makers with insight on how environmental education and communication can help them achieve their goals and objectives.
English (48 pages, PDF, 1.23 MB)
Lesson from School-based Environmental Education Programs in Three African Countries
By Renata Siedel, 2000, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID)
This document looks at successful environmental education programs for youth in three African countries: Mali, Tanzania and Zambia. The programs emerged in different circumstances and have aimed at achieving different objectives. The first four sections of this document provide an introduction and overview of the programs in these countries. The last section attempts to draw out cross-cutting lessons for different audiences.
English (63 pages, PDF, 1024 KB)
Français (67 pages, PDF, 697 KB)
People and Their Environment: Environmental Education and Communication in Five African Countries
By Environmental Education and Communication Project (GreenCOM), 1996, U.S. Agency for International Development (USAID)
This report looks at how state-of-the-art environmental education and communication can help achieve environmental objectives. It looks specifically at environmental education and communication efforts and potential in the Gambia, Guinea, Madagascar, Namibia, and Uganda.
English (62 pages, PDF, 192 KB)
Environmental Education and Communication (EE&C) for Behavior Change: Its Role in Forest, Water, and Biodiversity Resource Management for Sustained Economic Growth in Bolivia
By Environmental Education and Communication (GreenCOM) Project, U.S. Agency for International Development (USAID)
Suggestions and recommendations from a participatory assessment of EE&C needs and opportunities in Bolivia, conducted in March-April, 2001. The GreenCOM team reviewed more than 50 USAID, Bolivian, and other donor institutions and projects, and conducted in-depth interviews with nearly 150 people in La Paz, Santa Cruz, Cochabamba, and Tarija.
English (106 pages, PDF, 550 KB)
Español (112 páginas, PDF, 493 KB)
Applied Communications for the Red Sea Rangers: The Practicum Experience
By Sam Ham, Betty Weiler, Patrick Papania, Hany Farid, 2002, Environmental Education and Communication (GreenCOM) Project, U.S. Agency for International Development (USAID)
This Interpretive Communications Practicum for Red Sea rangers in Sharm El Sheikh, Egypt was conducted June 15-24, 2002 and focused on principles of interpretation and nature-based tourism as a force for conservation, principles of effective speaking and guiding, theme development for sequential and non-sequential interpretive media and other types of interpretive media.
English (15 pages, PDF, 385 KB)
Institutional Assessment of Mexican NGOs
By Russell Davenport, 1995, Environmental Education and Communication (GreenCOM) Project, U.S. Agency for International Development (USAID)
In Mexico, the Environmental Education and Communication (GreenCOM) Project conducted a rapid assessment of 14 non-governmental organizations (NGOs) working on natural resource management projects. This report identifies factors inhibiting talented professionals from being as effective as possible in developing and implementing environmentally-positive methods of resource management. These factors are divided into four complementary areas: environmental education and communication, institutional issues, gender considerations, and training needs.
English (123 pages, PDF, 406 KB)
Would you like to learn about environmental education in the schools and how to adapt existing materials to local contexts?
Environmental Education in the Schools: Creating a Program that Works!
By Judy A. Braus and David Wood, 1993, U.S. Peace Corps
This document deals with the different aspects of developing and implementing an environmental education program. It covers the planning process of identifying local environmental problems and understanding the realities of the local school system. It helps practitioners identify goals and objectives for environmental education activities and curriculum and to develop formal and informal techniques to evaluate success. Practitioners learn to incorporate innovative teaching strategies into their programs, such as creative and critical thinking skills, hands-on discovery, cooperative learning, and high level questioning. Sample environmental education activities are also included.
English (333 pages, PDF, 8.60 MB)
Adapting Environmental Education Materials
By Center for Field Assistance and Applied Research, 1999, U.S. Peace Corps
This is a companion volume to Environmental Education in the Schools: Creating a Program that Works. It focuses on how to adapt materials to local contexts and includes six examples of the adaptation process. Additional readings are provided for those interested in learning more about the adaptation process.
English (178 pages, PDF, 5.11 MB)
Handbook for Communicators and Educators at Conservation International: Building Conservation Awareness to Protect Terrestrial and Marine Biodiversity
By International Communications Department, 2003, Conservation International (CI)
This handbook, organized to allow for both a comprehensive communication and education vision and dynamic on-the-ground results. It includes sections on strategic planning, communications tools, environmental education, campaigns, media, field promotion, as well as appendices with additional resources.
English (187 pages, PDF, 3.55 MB)
The 4-P Workshop: Designing Communications and Education Strategies for Conservation Projects, 4th Edition
By International Communications Department, (c) 2003 Conservation International
This is a step-by-step manual to help workshop organizers and facilitators follow well-defined activities in the process of creating a conservation awareness strategy. It is organized according to the different sessions of the workshop and provides a general explanation as well as specific recommendations for each session. While written for Conservation International programs, this manual is applicable to other organizations which need to design conservation awareness strategies.
English (26 pages, PDF, 549 KB)
Would you like more information about biodiversity education?
Advocacy: Creating a Programme for Change
From Activist Training Manual, Environmental Justice Foundation
This chapter of the Activist Training Manual provides information on ways and means to create an effective advocacy program. It seeks to provide a framework to develop advocacy skills and strategies, and highlight useful techniques and tools.
English (22 pages, PDF, 188 KB)
Media: Creating an Effective Media Campaign
From Activist Training Manual, Environmental Justice Foundation
This chapter of the Activist Training Manual provides information about why the media is so important to advocacy and how to work with different media. It covers the steps of creating an effective media strategy, including: building a relationship with the media; grabbing the headlines; creating press releases and press conferences; and video news releases.
English (10 pages, PDF, 160 KB)
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©2003 Community Conservation Coalition
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Boletin Mensual: June 2008
