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Webinar: CWT Digital Deterrence Campaign In Thailand

Surging demand, high prices and lucrative profits from wildlife products are driving the drastic decline in species such as elephants, rhinos, tigers and pangolins.

USAID’s Wildlife Asia activity helps reduce consumer demand for wildlife products by communicating, mobilizing and advocating ways to change practices and build new social norms around the use of wildlife products. Wildlife Asia's activities include targeted behavior change campaigns that are based on formative research and use proven social marketing and behavior change communication tools.

In May 2019, USAID held a webinar for the CWT Learning Group to share the strategy and results of Wildlife Asia's digital deterrence campaign in Thailand. The recording can be viewed above, and the presentation is available for download.

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