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Webinar: Behavior Change Design with Alegria Olmedo

In this webinar from December 7th, 2017, Alegria Olmedo (WWF-Vietnam, People for Pangolins) talks to the CWT Learning Group about her recent research examining the design of several social and behavior change approaches in Vietnam that targeted rhino horn consumption. This research found that approaches could make greater use of key program design steps, including robust formative research to understand targeted audiences and the drivers of their current behavior, and developing measures that can provide reliable evidence of behavior change.

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