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Conservation Certification and Product Branding: The Case of Wildlife-Friendly Certification

Certified Wildlife Friendly® is the first eco-label to certify consumer products that directly contribute to wildlife and habitat conservation.

Certified Wildlife Friendly® is the first eco-label to certify consumer products that directly contribute to wildlife and habitat conservation, while also contributing to the economic vitality of rural communities.

Ann Koontz, of Relief International-Enterprise Works/VITA, and Steven DuPuis, of the DuPuis Group, present progress from the past three years of developing the Certified Wildlife Friendly® label and certified enterprises from Asia (Ibis Rice, Himalayan Bio Trade), Africa (Elephant Pepper, Aroma Forest Essential Oils) and Latin America (All Things Alpaca).

Contributions of three collaborating panelists are also covered: Dr. Helen Crowley of Wildlife Conservation Society, Dr. Adrian Treves and Stephanie Michelle Jones from the University of Wisconsin-Madison, Land Tenure Center.

 
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