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by Rose Hessmiller last modified Jan 10, 2013 12:04 PM
File Making Biodiversity Conservation Happen: The Role of Environmental Education and Communication by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By Pat Foster-Turley, 1996, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID) Recognizing the environmental and economic benefits of biodiversity means acknowledging how people protect or destroy the earth's biological richness. People make decisions and take action based on information, perceptions, and alternatives. This paper demonstrates effective techniques from the field of environmental education and communication (EE&C) that can help biodiversity conservationists and program managers apply their art and science. 4-38.pdf
File People and Their Environment: Environmental Education and Communication in Five African Countries by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By Environmental Education and Communication Project (GreenCOM), 1996, U.S. Agency for International Development (USAID) This report looks at how state-of-the-art environmental education and communication can help achieve environmental objectives. It looks specifically at environmental education and communication efforts and potential in the Gambia, Guinea, Madagascar, Namibia, and Uganda. 4-39.pdf
File The Ethics of Social Marketing for Conservation: A Learning Module by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By William S. Lynn, © 2001 This learning module focuses on the ethics of social marketing for conservation. It begins with an introduction to the concepts of marketing, social marketing and ethics, followed by a discussion of the moral principles in social marketing, including well-being, integrity and empowerment. This module also includes an extensive bibliography on social marketing. 4-12.pdf
File RARE Pride: The Marketing of Conservation by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By RARE 2003 This document presents RARE's Pride Campaign as a social marketing tool for awareness raising. Through 15 years of work in more than 30 countries, Pride campaigns have built momentum for conservation by turning a charismatic flagship species-such as the St. Lucia parrot in St. Lucia or the manatee in Belize-into a symbol of local pride. Through a combination of grassroots and mass-marketing techniques, ranging from catchy songs about the flagship species to church sermons, music videos, and puppet shows, these campaigns generate broad-based support for ecosystem protection on a regional and/or national level. 4.60A.pdf
File Assessing Behavioral Aspects of Coastal Resource Use by Portal Web Editor — last modified Jan 11, 2013 02:26 PM
This manual is designed to help coastal program managers and scientists incorporate qualitative and quantitative assessment methods into the process-oriented work that is essential for viable community-based management. Specifically, the manual provides guidelines for assessing behavioral aspects of resource use for community-based coastal resource management projects. The emphasis is on human behaviors, factors influencing these behaviors, and the consequences of these behaviors for community well-being. 4-2.pdf
File Understanding and Influencing Behaviors: A Guide by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By Bruce A. Byers, © 2000 Biodiversity Support Program This book, designed for field practitioners, explains methods for identifying, collecting, and analyzing information about people's behaviors toward the environment. By understanding the root causes of unsustainable behaviors, lasting solutions can be found to conservation and natural resources management issues. This document is the culmination of BSP Africa's Analysis of Behaviors in Conservation and Development project, which was begun in 1992. 4-3-A.pdf
File The Applied Behavior Change (ABC) Framework: Environmental Applications by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By B.A. Day and W.A. Smith, 1996, Academy for Educational Development (AED) This paper describes the application of the Applied Behavior Change (ABC) Framework to environmental behavior change. The ABC Framework has been developed over 20 years of applied social marketing in the fields of health, nutrition and AIDS communication. The framework requires an understanding of the local system of community and individual attitudes, beliefs, and behaviors. It is meant to be practical, iterative, multi-leveled and requires continual monitoring and modification of inputs to address the dynamic nature of local individuals, communities and environmental problems. 4-31.pdf
File Todo Empieza con el Comportamiento Un Proceso Participativo para la Selección de Comportamientos en Programas Ambientales by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs By Elizabeth Mills Booth, 1996, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID) The guide describes a practical, participatory process that can be used to select target behaviors and develop effective education, communication, and promotional strategies. The process can be applied to any type of environmental program that is working with individuals, groups, or organizations to conserve the environment or resolve environmental problems. 4-42B.pdf
File Environmental Education and Communication (EE&C) for Behavior Change: Its Role in Forest, Water, and Biodiversity Resource Management for Sustained Economic Growth in Bolivia by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By Environmental Education and Communication (GreenCOM) Project, U.S. Agency for International Development (USAID) Suggestions and recommendations from a participatory assessment of EE&C needs and opportunities in Bolivia, conducted in March-April, 2001. The GreenCOM team reviewed more than 50 USAID, Bolivian, and other donor institutions and projects, and conducted in-depth interviews with nearly 150 people in La Paz, Santa Cruz, Cochabamba, and Tarija. 4-35A.pdf
File Adapting Environmental Education Materials by Portal Web Editor — last modified Jan 10, 2013 12:04 PM
By Center for Field Assistance and Applied Research, 1999, U.S. Peace Corps This is a companion volume to Environmental Education in the Schools: Creating a Program that Works. It focuses on how to adapt materials to local contexts and includes six examples of the adaptation process. Additional readings are provided for those interested in learning more about the adaptation process. 4.8.pdf
File Environmental Education & Communication for a Sustainable World: Handbook for International Practitioners by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By Brian A. Day and Martha C. Monroe, editors, © 2000, Academy for Educational Development This practical handbook focuses on how human behaviors and practices can create a more environmentally sustainable world. It draws on the experience of GreenCOM, a USAID project that has woven four disciplines-education, communication, social marketing, and public participation-into 30 successful projects in developing countries to influence the human behaviors that affect the environment. 4-C.pdf
File Quick Reference: Community-based Social Marketing by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By Doug McKenzie-Mohr, Community-based Social Marketing (CBSM) This quick reference discusses community-based social marketing as an alternative to information-based campaigns for conservation. It is based upon research in the social sciences that demonstrates that behavior change is most effectively achieved through initiatives delivered at the community level which focus on removing barriers to an activity while simultaneously enhancing the activity's benefits. A four-step process is presented for carrying out community-based social marketing initiatives. 4.1.pdf
File Putting People into Policy: The Role of Environmental Education and Communication by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By Raisa Scriabine, 1996, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID) This paper emphasizes that effective policy development comes from integrating people's needs, perspectives, and behaviors into the development process. Environmental education and communication provides policy makers, and the many other individuals and groups who play a role in the policy process, with useful tools in ensuring that this integration takes place. 4-40.pdf
File Comprehension et Influence de Comportements: Guide by Rose Hessmiller — last modified Jan 10, 2013 12:04 PM
By Bruce A. Byers, © 2000 Biodiversity Support Program This book, designed for field practitioners, explains methods for identifying, collecting, and analyzing information about people's behaviors toward the environment. By understanding the root causes of unsustainable behaviors, lasting solutions can be found to conservation and natural resources management issues. This document is the culmination of BSP Africa's Analysis of Behaviors in Conservation and Development project, which was begun in 1992. 4-3-B.pdf
File Heating Up Society to Take Environmental Action: A Guide to Effective Environmental Education and Communication by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
© 2002 Academy for Educational Development (AED) This booklet summarizes the lessons learned by the Environmental Education and Communication Project (GreenCOM) from eight years of experience in over thirty countries. It provides environmental protection and natural resource managers, planners, and decision makers with insight on how environmental education and communication can help them achieve their goals and objectives. 4-36.pdf
File Lesson from School-based Environmental Education Programs in Three African Countries by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
By Renata Siedel, 2000, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID) This document looks at successful environmental education programs for youth in three African countries: Mali, Tanzania and Zambia. The programs emerged in different circumstances and have aimed at achieving different objectives. The first four sections of this document provide an introduction and overview of the programs in these countries. The last section attempts to draw out cross-cutting lessons for different audiences. 4-37A.pdf
File Starting with Behavior: A Participatory Process for Selecting Target Behaviors in Environmental Programs by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
By Elizabeth Mills Booth, 1996, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID) The guide describes a practical, participatory process that can be used to select target behaviors and develop effective education, communication, and promotional strategies. The process can be applied to any type of environmental program that is working with individuals, groups, or organizations to conserve the environment or resolve environmental problems. 4-42A.pdf
File Programmes d’éducation environnementale en milieu scolaire leçons de trois pays africains by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
By Renata Siedel, 2000, Environmental Education and Communication Project (GreenCOM), U.S. Agency for International Development (USAID) This document looks at successful environmental education programs for youth in three African countries: Mali, Tanzania and Zambia. The programs emerged in different circumstances and have aimed at achieving different objectives. The first four sections of this document provide an introduction and overview of the programs in these countries. The last section attempts to draw out cross-cutting lessons for different audiences. 4-37B.pdf
File Environmental Education in the Schools: Creating a Program that Works! by Rose Hessmiller — last modified Jan 10, 2013 05:44 PM
By Judy A. Braus and David Wood, 1993, U.S. Peace Corps This document deals with the different aspects of developing and implementing an environmental education program. It covers the planning process of identifying local environmental problems and understanding the realities of the local school system. It helps practitioners identify goals and objectives for environmental education activities and curriculum and to develop formal and informal techniques to evaluate success. Practitioners learn to incorporate innovative teaching strategies into their programs, such as creative and critical thinking skills, hands-on discovery, cooperative learning, and high level questioning. Sample environmental education activities are also included. 4-34.pdf
File Educación y Comunicación Ambiental (EyCA) by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
Educación y Comunicación Ambiental (EyCA) para lograr un cambio de comportamiento Su Función en el Manejo de los Recursos Forestales e Hídricos y de la Biodiversidad para un Crecimiento Económico Sostenido en Bolivia By Environmental Education and Communication (GreenCOM) Project, U.S. Agency for International Development (USAID) Suggestions and recommendations from a participatory assessment of EE&C needs and opportunities in Bolivia, conducted in March-April, 2001. The GreenCOM team reviewed more than 50 USAID, Bolivian, and other donor institutions and projects, and conducted in-depth interviews with nearly 150 people in La Paz, Santa Cruz, Cochabamba, and Tarija 4-35B.pdf
File The 4-P Workshop: Designing Communications and Education Strategies for Conservation Projects by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
4th Edition By International Communications Department, (c) 2003 Conservation International This is a step-by-step manual to help workshop organizers and facilitators follow well-defined activities in the process of creating a conservation awareness strategy. It is organized according to the different sessions of the workshop and provides a general explanation as well as specific recommendations for each session. While written for Conservation International programs, this manual is applicable to other organizations which need to design conservation awareness strategies. 4.92.pdf
File Campañas de Educación para Promover la Conservación a Través del Orgullo by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
By RARE 2003 This document presents RARE's Pride Campaign as a social marketing tool for awareness raising. Through 15 years of work in more than 30 countries, Pride campaigns have built momentum for conservation by turning a charismatic flagship species-such as the St. Lucia parrot in St. Lucia or the manatee in Belize-into a symbol of local pride. Through a combination of grassroots and mass-marketing techniques, ranging from catchy songs about the flagship species to church sermons, music videos, and puppet shows, these campaigns generate broad-based support for ecosystem protection on a regional and/or national level. Español (resúmen, 4 páginas, PDF, 273 KB) 4.60B.pdf
File Handbook for Communicators and Educators at Conservation International: Building Conservation Awareness to Protect Terrestrial and Marine Biodiversity by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
By International Communications Department, 2003, Conservation International (CI) This handbook, organized to allow for both a comprehensive communication and education vision and dynamic on-the-ground results. It includes sections on strategic planning, communications tools, environmental education, campaigns, media, field promotion, as well as appendices with additional resources. 4.91.pdf
File Applied Communications for the Red Sea Rangers: The Practicum Experience by Rose Hessmiller — last modified Jan 10, 2013 12:05 PM
By Sam Ham, Betty Weiler, Patrick Papania, Hany Farid, 2002, Environmental Education and Communication (GreenCOM) Project, U.S. Agency for International Development (USAID) This Interpretive Communications Practicum for Red Sea rangers in Sharm El Sheikh, Egypt was conducted June 15-24, 2002 and focused on principles of interpretation and nature-based tourism as a force for conservation, principles of effective speaking and guiding, theme development for sequential and non-sequential interpretive media and other types of interpretive media. 4-32.pdf
File Démarche pour comprendre et influencer les comportements à l’égard de la conservation et de la gestion des ressources naturelles by Portal Web Editor — last modified Jan 10, 2013 12:05 PM
Understanding and Influencing Behavior By Bruce A. Byers, © 1996 Biodiversity Support Program This report presents the findings and conclusions of a four-year study on approaches and methods for understanding and influencing human behavior in conservation and natural resources management. 4-43.pdf
File The Common Methodology for Learning: A Manual for Assessing Progress in Coastal Management by Portal Web Editor — last modified Jan 10, 2013 12:05 PM
Olsen, S., K. Lowry, and J. Tobey. 1999. The Common Methodology for Learning: A Manual for Assessing Progress in Coastal Management. Coastal Management Report #2211. University of Rhode Island, Coastal Resources Center. Narragansett, Rhode Island USA. 56pp.
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