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The Ethics of Social Marketing for Conservation: A Learning Module

by Rose Hessmiller last modified Jan 10, 2013 12:04 PM
Contributors: rhessmiller
William S. Lynn, © 2001 In accordance with Title 17 U.S.C. section 107, any copyrighted material herein is distributed without profit or payment for non-profit research and educational purposes only.

By William S. Lynn, © 2001 This learning module focuses on the ethics of social marketing for conservation. It begins with an introduction to the concepts of marketing, social marketing and ethics, followed by a discussion of the moral principles in social marketing, including well-being, integrity and empowerment. This module also includes an extensive bibliography on social marketing. 4-12.pdf

Author(s): rhessmiller

Download File from RM Portal: 4-12.pdf — PDF document, 138 kB (142078 bytes)

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Date Created: Friday, April 3, 2015 7:18 PM

Date Modified: Monday, April 20, 2015 2:21 PM

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