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Transforming the Moroccan Medicinal and Aromatic Plant Sector to Compete in the New Global Economy

Transforming the Moroccan Medicinal and Aromatic Plant Sector to Compete in the New Global Economy
by Portal Web Editor last modified Jan 10, 2013 10:00 AM
Contributors: USAID
USAID

On the first day of January, 2006, as the sun rose across the slopes of the Atlas Mountains, life for the people who made their livelihoods though agriculture changed forever. The dawning of the New Year brought with it a new Free Trade Agreement between the United States and Morocco. The agreement’s elimination of tariffs on U.S. agricultural products sold in Morocco would result in lower prices for the cereal crops that most farmers produced. To maintain income levels, farm families across the country would have to become more creative, diversified, and competitive. Morocco would need a virtual transformation of the country’s agriculture and rural economy—shifting toward higher value-added production and the creation of new businesses and job opportunities. The informal medicinal and aromatic plant (MAP) sector represented a promising option. Under the new agreement, MAPs emerged as one of Morocco’s agricultural products with greatest potential for growth. Morocco already ranked ninth in the world in MAP exports and the organic MAP market was growing significantly every year. MAPs could viably provide a source of sustainable income for farmers, collectors, and many other Moroccans associated with the value chain, most of them rural poor.

Author(s): USAID

Publication Date: 2006

Download File from RM Portal: Morocco_Case_Study.pdf — PDF document, 867 kB (888130 bytes)

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