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Video-Biodiversity & Forestry Seminar: Conservation Certification and Product Branding–The Case of Wildlife-Friendly Certification

by Portal Web Editor last modified Nov 13, 2015 07:58 PM
Contributors: Ann Koontz of Relief International-Enterprise Works/VITA,, Steven DuPuis of the DuPuis Group
Fair Use
Video of the presentation by Ann Koontz and Steven DuPuis, et al., on Wednesday May 12, 2010, at the USAID Information Center. Related PowerPoint, Tenure Brief #10, Web-Based and Green Marketing guidance tools, and eight Certified Wildlife Friendly(TM) Product/Company Brochures attached, and in Portal Library. Also see

Certified Wildlife Friendly® is the first eco-label to provide certification of consumer products that directly contribute to conservation of multiple species of threatened wildlife and their habitats while contributing to the economic vitality of rural communities.  About 20 people heard Ann Koontz of Relief International-Enterprise Works/VITA, and Steven DuPuis of the DuPuis Group present progress in the past three years on developing the Certified Wildlife Friendly® label and certified enterprises from Asia (Ibis Rice, Himalayan Bio Trade), Africa (Elephant Pepper, Aroma Forest Essential Oils), and Latin America (All Things Alpaca).  Contributions of three collaborating panelists who were unable to attend were also covered (Dr. Helen Crowley of Wildlife Conservation Society, Dr. Adrian Treves and Stephanie Michelle Jones from the University of Wisconsin-Madison, Land Tenure Center.

For more information visit Wildlife Friendly Certification

Conservation Certification and Product Branding - The Case of Wildlife Friendly Certification from FRAMEweb on Vimeo.

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