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Ugandan Singer Promotes Biodiversity Conservation and Sustainable Tourism to Ugandans

by Portal Web Editor last modified Nov 11, 2015 04:00 PM
Contributors: USAID-STAR program
Featured in the USAID RM Portal Video Spotlight September 20, 2011
This music video “Oh Uganda” features Ugandan celebrity songwriter, singer and guitarist Aziz Azion accompanied by the Mwamba Children Choir. The USAID-STAR program (Sustainable Tourism in the Albertine Rift), helped to develop this captivating music video to promote the destination of Uganda.

This music video “Oh Uganda” features Ugandan celebrity songwriter, singer and guitarist Aziz Azion accompanied by the Mwamba Children Choir.

The USAID-STAR program (Sustainable Tourism in the Albertine Rift), helped to develop this captivating music video to promote the destination of Uganda while also building pride among local residents and inspire conservation of the country’s natural and cultural resources. The video was produced by Westend Entertainment with assistance from USAID-STAR and Uganda government entities including the Ministry of Tourism, Wildlife and Heritage; Uganda Wildlife Authority (UWA); and Uganda Tourism Board (UTB). The production also had over $10,000 US in logistical support provided by Kyambura Game Lodge, Simba Safari Camp, Mweya Safari Lodge, Great Lakes Safaris tour operator and Kikorongo Women’s Cultural Group.

Implemented by the Global Sustainable Tourism Alliance (GSTA), the overall objective of the USAID-STAR program is to strengthen sustainable tourism in support of biodiversity conservation in the Albertine Rift region of Uganda.  Much of Uganda’s existing tourism industry revolves around the national parks, which account for 13% of the country’s total surface area.  STAR focuses its efforts on helping Uganda realize its competitive tourism potential in the Southern Albertine Rift (including Bwindi Impenetrable Forest and Mgahinga National Park) and the Northern Albertine Rift (including Rwenzori Mountains National Park, Queen Elizabeth National Park, Budongo Forest, and Murchinson Falls National Park).  The objectives of the program include:

  1. Increasing the direct participation by communities in tourism and increase incomes derived by communities from tourism activities and small enterprises;
  2. Increasing and generating funding support for conservation activities and education and awareness campaigns focused on the value of biodiversity assets;
  3. Creating alternative livelihoods away from natural resource depleting activities, including illegal activities in protected areas bordering targeted communities; and
  4. Increasing the number of partnerships formed in support of conservation and sustainable tourism policies and support implementation of those policies.

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