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One Simple Action with a Profound Impact

by Christin VanZant last modified Dec 01, 2016 03:02 PM
Contributors: Forest Stewardship Council
On November 11th, the Forest Stewardship Council launched a new campaign to engage consumers, in partnership with WWF, HP Inc., International Paper, Kimberly-Clark, McDonald's, Procter & Gamble, and Williams-Sonoma, Inc.

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Over the past month, partners have helped distribute the video on social media. In addition, FSC Environmental Chamber Members have also joined in. For example, WWF developed several blog posts, including one that was tweeted by Jared Leto to more than 3 million people. In addition, Sustainable Brands developed a storyfocused FSC’s efforts.

 

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