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Reducing Wildlife Trade in China - A Holistic Approach

by Joseph Badash last modified Feb 03, 2015 02:20 AM
USFWS International Affairs Brown Bag Series Presents: Reducing Wildlife Trade in China - A Holistic Approach with: Grace Ge Gabriel, Asia Regional Director for the International Fund for Animal Welfare (IFAW)
When Feb 03, 2015
from 12:00 PM to 01:00 PM
Where 5275 Leesburg Pike, Falls Church, VA 22041-3803, Theodore Roosevelt Conference Room (1W104)
Contact Name
Contact Phone +240 711 063243
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Killing elephants and rhinos for the trade of their parts has reached epidemic proportions. The bloody trail leads to Asia, where the demand for elephant ivory and rhino horn have sky-rocketed, propelled by fast-growing economies, escalation in consuming power and the availability and accessibility of parts and products from endangered species on the marketplaces. The International Fund for Animal Welfare (IFAW) is taking a comprehensive approach to reduce wildlife trade in China, by influencing both market supply and consumer demand. Combining public outreach, community mobilization and policy advocacy, the three pillars of IFAW's behavior change communications campaign in China, IFAW has been able to influence policies to shut down specific market places for wildlife trade, enhancing law enforcement effectiveness and motivating consumers to reject wildlife consumption. Research shows that IFAW's ivory demand reduction ad campaign successfully reduced the segment of Chinese population most likely to purchase ivory from 54% to 26%. Additionally, bans of online and auction trade of elephant ivory, rhino horn and tiger bone in Asia, the US and elsewhere, support this on-the-ground work by stigmatizing the consumption of endangered wildlife and contributing to the protection of these species in the wild.

About the Presenter:

Grace Ge Gabriel has been the driving force behind IFAW China from its inception, nurturing protection for both domestic animals and wildlife. Projects initiated by Grace include establishing the first raptor rescue center in China, initiating anti-poaching operations to protect the Tibetan antelope and participating in the development of China's first Animal Welfare Law. Grace has been instrumental in protecting the Asian elephant and other threatened species, working to alleviate human-elephant conflicts, raise conservation awareness and motivate local communities to live in harmony with wildlife. Grace is a strong voice against wildlife trafficking and has overseen IFAW's global campaign to reduce the use of endangered species in traditional medicine. Additional information on Grace's background can be found at


The U.S. Fish and Wildlife Service is committed to providing access to this event for all participants. Please direct all requests for sign language interpreting services, Computer Aided Realtime Translation (CART), or other accommodation needs, to If you need alternative formats or services because of a disability or have any questions concerning accommodations, please contact Heidi Ruffler via e-mail at: with your request by close of business, February 2, 2015
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